More Filipinos tuned in to GMA-7′s election coverage special, ELEKSYON 2010, according to data from AGB Nielsen.ELEKSYON 2010 posted a 12.3 TV ratings average from May 10 to 11 based on Mega Manila Household ratings from AGB Nielsen, compared to ABS CBN’s 10.

GMA’s audience share for the same period is 39.6 percent, 8.6 percent higher than the competing station’s 31 percent.

The May 10 average of ELEKSYON 2010 is also higher at 12.5, compared to ABS-CBN’s 11.2. The next day, GMA’s election coverage pulled ahead with a 3.5 lead. ELEKSYON 2010′s corresponding audience share for the same period is 36.8 percent while ABS only received 32.5 percent.

GMA’s primetime newscast on May 10, 24 Oras ELEKSYON 2010, also posted an imposing rating percentage of 33.7 against TV Patrol World‘s 22, resulting to a staggering 11.7 margin. The TV program led with 16.8 percent audience share-with  GMA posting ratings as high as 51.3 percents against the other station’s 34.5 percent.

According to a press statement from GMA-7 released, the high ratings was a result of the combination of the use of “impressive high tech equipment – which included the use of hologram effect, a first in Philippine television… and the unbiased and comprehensive coverage and its reliable and up-to-the-minute count.”

The press release continued, “backed by nearly 600 reporters and correspondents and stalwart partners that include the biggest entities in tri-media, telecommunications, information technology, education, business, research and public service, GMA network’s historic coverage truly delivered the lightning-quick and comprehensive updates that Filipinos require as they await the results of the country’s very first automated elections.” -PEP

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