Many voters maximized the use of advanced technology during the May 10 elections to keep abreast of the latest news. Among the technologies they utilized is the micro-blogging service website Twitter, where they sent small bits of news and accounts of their experience in the precincts before and after they voted.

ABS-CBN takes pride in having the most felt presence in the Internet during the May 2010 elections. In particular, their hashtag #halalan trended (became the most talked-about) topic on Twitter.

According to a press statement from ABS-CBN released yesterday, the popularity of Halalan 2010 in the Internet proved that technologically-minded voters prefer the Kapamilya network to give them the latest election news. Many of them even followed tips and breaks from ABS-CBN reporters and news anchors, among them Julius Babao, Willar Cheng, RG Cruz, TJ Manotoc, Ricky Carandang, Ginger Conejeros, and Marie Lozano.

The press statement also noted ABS-CBN’s use of the “most advanced technology in news reporting,” like the augmented reality and giant touch-screen TV. “The new technology added more excitement in the viewing experience. It also helped viewers understand the news with state-of-the-art visual support.”

For instance, the visual presence technology, wherein the anchor converses with a ‘virtual’ image of the reporter deployed to a different area, was one of the “most admired” features of the Halalan 2010 coverage.

The same technology was used by CNN during their election coverage in 2008. CNN’s use of the term “hologram,” however, was disputed by experts.  IT experts said the same of GMA-7, which also used the term “hologram” instead of “virtual presence.”

ABS-CBN also used a huge 103-inch touch-screen monitor to show comments of Pinoys generated through various social networking sites.

But more than the high-tech facilities used, ABS-CBN was able to give the “most comprehensive and up-to-date stories.” “It was not just about the technology but the story. We made sure the substance was not lost,” said ABS-CBN News and Current Affairs Head Maria Ressa.

According to Pulse Asia survey conducted on February 21-25, ABS-CBN is the “most trusted” TV network when it comes to election news coverage,

Results showed that 63% of Filipinos believe that ABS-CBN is the most credible TV network in covering the campaign as compared to GMA-7, which only got 55% credibility rating.

ABS-CBN also conducted exit polls in partnership with Pulse Asia. It was also the only network that conducted a parallel count on randomly selected precincts all over the Philippines in partnership with STI.

TV Patrol World also topped the national ratings on election day with 31.5% vs GMA-7′s “24 Oras” (25%), according to TNS (Taylor Nelson Sofres). -PEP

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