GMA Network continues to lead in Mega Manila TV ratings for all weekdays of February, based on figures from the industry’s more widely recognized TV ratings data supplier, AGB Nielsen Philippines. In February, GMA posted an average weekday audience share of 39.1%, up by 1.4 percentage points versus ABS-CBN’s 37.7. Moreover, partial March data (available until March 14; with March 7 to 14 based on overnight ratings) showed GMA ahead overall with an average audience share of 36.2%, up by 0.4 percentage point against ABS-CBN’s 35.8%.

The continued success of GMA Network in viewer-rich Mega Manila is attributed to the steady performance of its primetime programs in TV ratings.

Based on AGB Nielsen’s 2010 TV household population projections, Mega Manila TV households now comprise 55% of the National Urban Philippines TV population and are generated from a bigger panel of 800 TV households. Viewers can expect an even better line-up of GMA Network shows on primetime and other daytime slots in the coming months, as the Kapuso station is set to launch new, exciting, and high-quality programs within the quarter.

GMA Network programs, including specials, figured strongly in the overall top-30 list for the period March 1 to 14, with fourteen Kapuso shows making it in the said roster.

Manny Pacquiao’s latest fight against Joshua Clottey topped all programs, while the Network’s two primetime fantasy series, “Panday Kids” and “The Last Prince,” led by primetime’s most sought-after love team of Aljur Abrenica and Kris Bernal, were also in the top 5.

GMA Network’s banner newscast “24 Oras” got the highest rank among all news programs as it landed 6th on the list of top 30 overall programs. “24 Oras” had an average rating of 27.4 points, ahead of rival “TV Patrol World’s” 25 points.

New primetime series “Diva,” which has been receiving positive comments from viewers and print media, also landed a spot in the top ten list.

Source: GMANews.tv

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